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Crafting Hope. Creating Futures.

We are proud to feature products made by underprivileged women residing in Jaipur city, India. Your purchase from our site contributes towards their journey of self-sufficiency. Atmanirbhar is operated by the non-profit organization, Naya Sawera.

AtmaNirbhar Stories

Meet Vishni Devi, a powerhouse of resilience and compassion. As a single parent to a son and a daughter, she took on the mantle after her...


This Multipurpose Bag is a real winner! It's compact, roomy, and genuinely practical for my daily needs. The waterproof feature is surely a plus point.. Easy to clean too! Knowing it supports women empowerment makes it even better – style with purpose. It's become my trusty sidekick, making life simpler and standing out without trying too hard. A solid buy

.that's as authentic as it get

Ankita Yadav-


Fabulous concept to provide livelihood to women while creating stunning design products. Really liked the quality and design of the bags. They were very professional and prompt in their interaction with me and I received the order much ahead of the delivery date promised which is such a rarity these days. The products I received were also very well made. It was an absolute joy when I opened up the parcel.

- Tino, Finland

I am overjoyed with my recent purchase of Atmanirbhar sling bag. Not only is it a stylish and functional accessory, but it symbolises a profound impact. Crafted with care, it reflects the organisation's commitment to purpose and positive change. Every sling reminds me of the lives touched by Nayasawera. Grateful to support Atmanirbhar project and excited for their future endeavours.

- Ramprasad Sharma

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